Personal Information We Collect
We collect the following personal information when you interact with our Site:
Email address, first name, and last name when you sign up for our mailing list or newsletter, or make a purchase.
Device Information such as web browser, IP address, time zone, and cookies when you visit our Site.
Order Information such as name, billing address, shipping address, payment information, email address, and phone number when you make a purchase.
Birth information for the creation of horoscopes and written reports.
In addition to the personal information mentioned above, we use the following third-party services that may collect and use your data:
Meta ads conversion tracking (Meta pixel)
Google Analytics with anonymized IP
We use Google Analytics to understand how visitors interact with our website. This service may record your IP address to track your session on our site, but we have implemented IP anonymization to respect your privacy. This means your IP address is anonymized by Google before any processing takes place, and Google does not store any full IP addresses. For more information about how Google uses data when you use our website, please visit "How Google uses data when you use our partners' sites or apps".
We also use technologies like cookies, log files, web beacons, tags, pixels, and Acuity scheduling information to collect additional information.
How We Use Your Personal Information
We use your personal information to:
Fulfill orders, process payments, and provide order confirmations.
Communicate with you and provide promotional information.
Screen for potential risk or fraud.
Improve and optimize our Site, and assess marketing and advertising campaigns.
Legal Basis for Processing Personal Information (EEA Users Only)
If you are a user from the European Economic Area (EEA), our legal basis for collecting and processing your personal information depends on the information concerned and the specific context in which we collect it. We may process your personal information because:
You have provided consent.
It is necessary to perform a contract with you.
It is necessary for compliance with a legal obligation.
It is in our legitimate interests, as long as they do not override your rights and interests.
Sharing Your Personal Information
We share your personal information with third parties to help us use it as described above. We use Wix for our online store, Sentry for website monitoring, Meta Pixel for advertising conversion tracking, and Google Analytics for understanding Site usage. You can read their privacy policies at the respective links provided in the "Personal Information We Collect" section above.
We may also share your personal information to comply with laws and regulations, respond to lawful requests for information, or protect our rights.
International Data Transfers
Your personal information may be transferred to and processed in countries outside the EEA. We take appropriate measures to ensure that your personal information remains protected when transferred internationally, such as using Standard Contractual Clauses approved by the European Commission.
We may use your personal information to provide targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising using the links provided in the original policy.
Do Not Track
We do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident or an EEA user, you have the right to:
Access, correct, update, or delete your personal information.
Object to or restrict the processing of your personal information.
Request data portability, which allows you to receive your personal information in a structured, commonly used, and machine-readable format, and transmit it to another controller without hindrance.
Withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
To exercise these rights, please contact us.
Data Protection Authority
If you are an EEA user and believe your personal information is being processed unlawfully, you have the right to lodge a complaint with your local data protection authority (DPA).
We retain your Order Information for our records unless you ask us to delete it.